I was notified of a case from an unhappy customer, after listening to the problems I am starting to doubt Facebook's business ideal.
Here's the story:
David (not his real name), was very disappointed in an online groomer and had left negative reviews on their page, moments later he received a threat message that demands him to remove his review or he will be charged for "defamation".
He continued to maintain his position as an unhappy customer, so the groomer had no choice but to remove their review function, which hides away all reviews.
All sounds normal right, now the worst part - the groomer started to receive a lot of complains from different people! So what the owner did? Just change the name of the business on Facebook page!! And the crappiest part, due to Facebook's weird policy, changing of business name can still retain previous likes and reset review score at the same time. So in another words, a page with 5000 likes can simply pass over to another business name at the convenience of a click and preference of a new business name.
I actually went to check on the page and holy crap, it was not a joke. This is not the first time I've heard such a thing but to experience it in person was unreal! Imagine any unethical business can create ads attracting likes and then once they screw their reputation up, just a name change can do the trick. True enough the face of the owner will not change (unless they go for plastic surgery), but he/she can just avoid taking in the same customer and act as if nothing happened with the rest.